Sticking to her Specialty The Mixing Bowl

Rose Cerda learned the art and business of baking from her father, a Texas native who grew up in Mexico. After starting his own family including four daughters and two sons, Cerda’s father returned to Texas and began working at Arturo’s Bakery on Maple Avenue in Dallas. That led him to open up his own “panaderia” but Rose had a different idea for her bakery.

Rose is the original owner of the Mixing Bowl, a charming and well-known bakery in Oak Cliff decorated with vintage baking supplies and equipment. The Mixing Bowl bakery take its customers on a trip down memory lane to the days of quality ingredients like good old fashioned sugar, flour and eggs. It’s the real deal with no preservatives. Since its inception sixteen years ago, The Mixing Bowl’s specialty has been baking and decorating custom wedding and special event cakes and cookies.

With client accounts like the Dallas Independent School District and the Dallas Police Department, along with the many weddings and quinceañeras taking place in the community throughout the year, Cerda hasn’t experienced much of a shortage in cake orders. The recession that most of American small businesses have worried about in recent years has not caused a “break in tradition”, says Cerda. “People still party.” Not only are these events still taking place, but also because of the popularity of shows like “My Sweet 16” on MTV, they have become more elaborate. “The bigger, the better,” she claims.  Rose has had to adjust her cake designs as the latest quinceañera fads call for a theme, performances and close to impossible ideas from the Internet. Sometimes extravagant requests call for extravagant costs that could possibly convince a client to scale down but often times, she notes, cost is no object. Cerda keeps up with the changing cake decorating trends and has never stopped learning. She attends baking shows and classes and gathers ideas from everything that inspires her like fabric patterns and textures to Christmas decorations and children’s coloring books.

Word of mouth has helped The Mixing Bowl gain notoriety in the Metroplex and it doesn’t hurt that the word is being spread by local radio and TV personalities. The funny thing is that the item the Mixing Bowl is best known for is Rose’s breakfast taco, something she started offering the same year she opened for business in 1995. She even received a “Hoodie Award”; an honor awarded by actor, comedian and radio personality Steve Harvey to local businesses and community leaders for their contributions and excellence in communities throughout the country. She and some members of her family and staff accepted the “Best Breakfast” prize at the annual Hoodie Awards Ceremony in Las Vegas.

Because the breakfast tacos were an instant hit and many customers inquired about additional food items being added to the menu, Rose considered expanding her business to include a larger breakfast menu and possibly even lunch. After much thought, she decided to stick with her specialty. Her heart lies in the creation of the beautiful cakes she started decorating for her father and feels preparing and serving meals, while a tempting moneymaker, would take away from it. Although it’s a tough decision for a business owner, the same courage it took to open The Mixing Bowl, is the courage that it takes to continue with a tried and proven method of business. “It was blood, sweat and tears in the beginning”, says Cerda, about her choice to sacrifice a corporate career and paycheck for the freedom to spend time with her family that running her own business provided.

She suggests any aspiring business owner start small, learn to run a business, manage finances, and place their business goals before personal ones. Above all she says it’s important to “find your passion,” and the endless hours at your place business will seldom feel like “work”.


Tags: ,

Categories: Feature Stories


Subscribe to our RSS feed and social profiles to receive updates.

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: